Jonathan Prince, Chairman of the Blue Ribbon Foundation announced in early 2016 the appointment of former Charlton Athletic FC Commercial Director, Steve Sutherland as the Charity’s first ambassador.

Steve’s appointment is in recognition of the excellent contribution he has made to the foundation over the past 18 months. In particular, Steve has been responsible for instigating the Blue Ribbon Foundation’s newly established relationships in football. Firstly with the Charlton Athletic Community Trust (CACT), the UK’s largest football related charity which has seen the foundation working closely with CACT’s renowned health programme in the Royal Borough of Greenwich and secondly, this summer’s link with Ebbsfleet United FC which has seen the foundation become the Club’s ‘official health charity’. The Blue Ribbon Foundation, whose logo is now prominent on the ‘away’ shirt of the Ebbsfleet team, will be working closely with the club to play a meaningful role in the health of the local Gravesham community.

Jonathan said; “Mel Lacey, my fellow founding partner and I, greatly value the fantastic support we have received from Steve and in particular his role in helping us build two very exciting relationships in football. These are extremely important to the growth of the foundation as we know how impactful a football club can be at getting men talking and doing something about their health’’.

Jonathan continued, “As our first ambassador Steve will act as an advocate for the work of the Blue Ribbon Foundation and will use his expertise and extensive network of contacts to assist in the continued growth, development and success of the foundation. We are delighted to have him officially “on board” with us.”

Steve said: “I am very proud to have been appointed as the Blue Ribbon Foundation’s first ambassador. I firmly believe that football and sport in general provides a fantastic opportunity for the charity to raise the awareness of men’s health issues. I’m very much looking forward to playing my part in the continuing success of the foundation’’.